I had a few illuminating conversations last night, one that frustrated me, and another that reinforced what the first person said, much to my chagrin. The topic: promotion. My response: hell no. We all have that friend on Facebook or that person that we follow on twitter that is really into self promotion, or everything they post says “please RT” or “like my page” or something equally as irritating. And chances are we only follow them because of some real life entanglement or the rest of the content keeps us there.
Single Girl Cookies has now been happening for over two months and is starting to show signs of what it really is and take on it’s own life, much like a child around the age of two (speaking from nephew experience). All of which is great and I’m loving every minute of it. I still get to bake and deliver cookies and make people happy and life is good. With this growth has also come some small amounts of notoriety, which is great; I figure the bigger this things is, the more people it can affect and the more change and kindness that can happen, right? I find myself walking (or at least trying to) this thin line between feeding the project and promoting it. I’d said from the very beginning that I want whatever happens with this to be organic and on it’s own. If you create likeable content, people will like it. (Sorry, Jeremy, I stole that one) I never want to be that annoying friend promoting their home business/show/spouse’s company/etc. I also feel slightly awkward sending links to someone saying, “Hey! Check this out, look how awesome I am!”, because if you don’t know me personally, that’s how it could come across. And those of you that do know me personally, know that’s not me.
But I do want this to grow. It’s bigger than cookies, it’s bigger than me and I want to help it get there. How do I get the message out and promote Single Girl Cookies the right way? I like relying on my fans and have been telling people, “If you like it, do whatever you want with it, tell whoever, share whatever” and so far it’s yielded positive results. What are good ways and avenues for me to share this while maintaining my humility?
All these people saying I should contact this person and that thing also (inevitably, now) come with the questions, “what do you want from this?” and “what’s the cause?” The first one I know how to answer, I want people to be kinder, change the way they look at people in their world, etc. But the second one is a bit trickier. Usually it goes like this, “Uh, the kindness is the cause?” palms up with me looking slightly bewildered when people can’t comprehend I’m not asking for money for something, be it myself or a charity. And honestly, f there was a charity or some other monetary funded cause, I think it would feel easier for me to promote because then it wouldn’t be about me, it would be about something else. Which it already is (kindness) but that seems to not be enough for some. In a flattering light, it can be said that they are just seeing the potential for this and how much more could be done with it. But I’m also mindful of stable and sustainable growth and would like this thing to be more than just a flash in the pan. (metaphor for a relationship?) This week alone i had a guy open up his wallet and try to hand me cash before he even knew what it was. All he knew was people have causes, they cost money, how much do you want? Uh….come again? And last night another outline three different (and easy) ways this could become a charitable and money making for me venture to support my other goals and aspirations. I don’t know what to do with that. I could, and it would be fairly easy, but it seems wrong and not true to the spirit of Single Girl Cookies.
I guess all of this is to say HELP! I don’t ask for help much and have a stupid amount of pride when it comes to accepting it. I have always taken care of things myself and take pride in being self sufficient. I’ll even be that idiot walking down the street with 12 grocery bags because I can do it on my own. I know, I’m dumb. But as a woman, this is a very important to me. So you know how hard this is when I admit to needing help. I’d really love any feedback or advice or suggestions or anything you can think of. How do I help this grow into the movement that it can become? I think a good start would be for all of you to tell me how this has positively impacted your life. Have you performed any acts of kindness as a result of Single Girl Cookies? I know of two already and they warm my heart 🙂 That’s the whole point of this, right??
Drop me a line on twitter, facebook, or comment below. Your feedback, promotion and help is greatly appreciated, and I am really looking forward to hearing what you guys have to say!
Copyright 2013, Renee Heitmann